, ,


This is an organizational activity that involves coordination and supervision towards achieving set goals. It states a company’s ownership, income and expenditure, tax and liability purposes. Read more


How To Grow Your Business

Starting a business and growing an existing one can be strenuous and challenging sometimes, especially when you do not know the best way in growing your business. Well, this is why this article is for you. To help you know what and what not to do, the strategies to put in place and positioning your business to potential clients\customers.  One important thing every business owner should understand is every business has its risk and risk is an important aspect of life. The success of your business is dependent on the various method you apply in maximizing your desired profit. Massive growth does not happen over night, it takes lot of strategies, plans, hard work and having the zeal to take risk with a positive mind.  The following are the 6 steps in growing your business.

  1. Know your customer base : This is about understanding your targeted customers, what part of the society is your business geared towards. This will help you plan appropriately and also help understand your customer’s needs which will enhance your ability of meeting those needs. Also engage them to constantly provide a sincere feedback, both positive and negative. This will help you know and understand where you need to put more effort, things you need to correct and to serve them better.
  2. Build an excellent online presence : Impact of social media in business growth can not be over emphasized. It is a powerful tool in promoting and growing your brand. You can engage your customers which will make you know their minds and also give you an idea on how to satisfy them. Be consistent, positive, engaging, stay true to your brand, run promotions and make everyone feel heard.
  3. Research the competition : Every business has competitors and researching to know your competitors will help you understand where to hit the market.
  4. Network : Networking makes you build relationship with other people and encourage them refer clients to you. It helps you meet potential clients and possible competitors.
  5. Excellent product and services : Don’t just wish or plan towards growing your business without providing excellent services. Referrals does wonders with brand growth only if the products and services provided can be vouched for.
  6. Measure what works best for you and continuously review it as you grow: What works for A may not work for B. Understanding what helps your business grow and reviewing it at every stage of progress will enhance the rapid growth of your brand.